The Rise Of Social Media

The term social media refers to the form of communication through the various internet platforms that enable people and companies to get connected and exchange ideas and information. It is a virtual network of people where communication takes place instantly. The term social media comprises of two influential terms “social” and “media”. Both these terms are powerful in their own way. We live in a society and bear social values. Media helps us stay connected to the world outside. Hence the term social media was coined. It is a form of media that helps media reach out to the society at large.

The history of social media goes back to the years after the creation of the internet. The very first social media service was created in 1997 and was named Six Degrees. With the coming of blogging services, social media took a huge leap.

The 20th century was the infant stage for social media. However, the growth of social media could be seen in the early 2000s when sites like LinkedIn and MySpace made their presence felt. YouTube came out in 2005. By 2006 people could get access to Twitter and Facebook. These were the game changers in the social media space.

Social media is still a growing phenomenon.  With the passing times, a lot of ideas for different social media platforms were put to execution and today we have so many forms of social media platforms. From simple platforms for social communication, these platforms have now become havens for business owners. Most businesses today have their presence on social media. A lot more are about to join soon. Having a social media presence for businesses has become more important than ever before considering the competition in the internet age. The 21st century is a year of innovation and social media is one of the top priorities in terms of innovation today. This is the adolescent stage of social media and proper care has to be taken to ensure that social media does not become a rebellious platform.

The future of social media is unknown at the present. However, it can only be speculated that social media is going to influence human lives to a huge extent in the near future. While we consider ourselves privileged to live in a world which is connected in a way like never before, we must not ignore the unknown atrocities social media could bring upon human civilization. It is always a good idea to stay cautious of the effects of social media and do our best to keep ourselves and our loved ones informed about the harms of overusing social media.

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