When we talk about virality, the first thing that comes to the mind is video content. Video is the most widely used form of content in the online space today. While there is a lot of content that gets uploaded to the various social networking sites every day, only a couple of videos go viral. So, what makes these videos go viral? To understand this, go on with the article.
There are certain factors that make a video go viral. Take a look at the elements of a viral video to understand the reasons for a video going viral.
Short and sweet videos are more preferable
Research has shown that the attention span of human beings has drastically reduced in the past few years. It is really tough to hold someone’s attention for a long time these days. This concept is true even for videos which are watched online. If the video is not captivating enough, the viewer decides not to watch it in the first ten seconds. This is the reason why viral videos are short and captivating at the same time. The idea here is to hook your audience in the first ten seconds and keep them interested. Put the most interesting part of the video at the beginning.
Create emotional content
Create content that strikes an emotional chord with the audience. People love to share content that makes them emotional. Make sure that your video has that element that makes it shareable.
Create and share videos on trending topics
Create and post video content which is related to the trending topics in the world. Search for what is trending on the internet and create content related to the event people are talking about the most. Here I’m not just talking about video content. You can GIFs and photos related to the topic and share them on platforms like Instagram and Twitter. If you are sharing on Instagram, make sure to include some cool and swag Instagram captions to make the photo stand out. There are a lot of resources on the internet where you can get ideas for swag Instagram captions if you don’t feel like creating one for yourself.
Create high-quality videos
This is an important factor for a video to go viral. When you have content which is high in quality, it gives a visual treat to the audience. There are so many videos on YouTube, Facebook and Instagram which have become viral because of the high quality of the video. People download videos from Instagram, Facebook and YouTube and share them ahead. Most people download videos from Instagram, Facebook and YouTube because of their appealing video quality. Therefore, to make your video go viral, make sure that your video is high in quality.
Be informative and share something valuable
Share content that educates people. People love content which offers them some value and make them feel that they have learned something new. When you share with your audience something interesting and informative, it is more likely that your content will be passed on.
Making videos go viral is not an easy thing to do. However, with these tips, you have the chance of creating viral videos.
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